Swatch

Launched in 1983 by Nicolas G. Hayek and operating today under the presidency of Mrs. Arlette-Elsa Emch, SWATCH is a leading Swiss watch and jewelry maker and one of the world's most fashionable brands. The first SWATCH watches surprised everyone with their provocative spirit and creative design and proved enormously successful. Always at the forefront of popular fashion, SWATCH continues to innovate and surprise with new collections and special editions. The brand has also established a strong presence in the world of sports with its ongoing support for action sports like snowboarding, free skiing, BMX, FMX and surfing as well as beach volleyball. Right from the start, Swatch connected with popular culture and the arts, and today Swatch remains a highly visible canvas for world-famous artists, musicians and fashion designers, who continue to create art for the brand. 

Swatch partners with the Breathe/Respira event, presenting the Bresthe/Respira Seminar Sessions, investing into the Atlantic Rain Forest Institute and hosting a Swatch House with a number of their athletes including Nicolas Mueller, Frederik Kalbermatten, Anne-Flore Marxer, Mirjam Jäger, Ane Enderud, Xavier De le rue, Kaj Zackrisson, Richard Permin who will be participating in all aspects of the event. 

Swatch's involvement is fundamental in the production of the upcoming Breathe/Respira Documentary. 

Visit the Swatch site:  http://www.swatch.com/