Roxy gets one of its Best ever Results.... Neutral.
17.12.09
The Roxy Chicken Jam, a Swatch TTR World Snowboarding Six Star event, scheduled for 8th to 10th of January in the Austrian restort of Saalbach Hinterglemm has set out on a mission to add Carbon Neutrality to its cash prize of $50,000. Then first Woman's event to pick up the mantle of adding a deep respect for the nature surrounding the event, they have teamed up with the Suddenrush Atlantic Rainforest Institute that already has other conscious internationally renown snowboarder ambassadors such as Terje Haakonsen(NOR) and Nicolas Meuller(SUI) representing the dire need for preservation of one of the worlds threatened biodiversity hotspots. Outside of setting an example for other events, the commitment from the Roxy Chicken Jam will ensure reforestation and preservation of forest for 100 years.
The Roxy Chicken Jam will be held as a carbon neutral event. The compensation for the effects on the environment and the avoidance of CO2 and garbage are in the foreground. While it's commitment to the progression of woman's snowboarding at the highest level for close to the last decade is undisputed, it's commitment to affairs off the snow as a result of the energy use to create and stage the event is a market leading commitment joining other events such as The Arctic Challenge who are demonstrating direct action solutions.
“The Quiksilver group being committed to sustainability and the protection of the environment, it is a great step to have the Roxy Chicken Jam being held as a neutral event”, says Maritxu Darrigrand who is in charge of sustainable development at Roxy and Quiksilver. The emissions that will be produced at the production of artificial snow, at the use of the snow grooming vehicles, at the concert and at the journeys will be compensated in co-operation with the Suddenrush Atlantic Rainforest Institution (SRAFRI). Snowboard stars like Terje Haakonsen (NOR) and Nicolas Mueller (SUI) are actively involved in this project aiming to sustainably preserve the rainforest at the Brazilian Atlantic coastline (further information: www.atlanticrainforest.org).
At the Roxy Chicken Jam 2010 at Saalbach Hinterglemm, Salzburg County/Austria, the snow park and the event format will be especially tuned for the needs of the girls. The world’s best female snowboarders will present their show-stopping slopestyle tricks only 200 metres away from the centre of Hinterglemm. At the Nightpark at Unterschwarzachlift, they will prove their creativity and style on two jib sets and a triple kicker line fighting for the US$ 50,000 prize-money while contributing to reforesting the planet.
More information: www.roxy.com